![]() Keep an eye on any screens too to ensure that they don’t have any trademarked images. You can choose generic props or use model placement to hide or obscure copyrighted details, or if it’s an option, you can edit them out in post-production using the clone stamp tool. ![]() As always, the same rule holds for any logos on clothing or artwork on walls. The problem with many of these devices is that they have copyrighted elements, including brand logos or brand-specific designs (including buttons, ports, or cameras on phones), so make sure to remove those details if you plan to license your photos for commercial use. Devices such as computers, phones, fitness trackers, and more can make your lifestyle photos more timely and marketable, but one thing to be aware of is intellectual property. On Getty Images, searches for “innovative technology” rose by 238% between 20, with customers looking for new ways to illustrate tech. When submitting your photos for Licensing, you’ll need model and property releases for any recognizable people or private properties (residences, offices, etc.), so remember to iron those details out with your collaborators before the shoot to avoid any confusion.Ī quick note on intellectual property issues From there, you can mix up your angles and framing for a more immersive, first-person perspective. As always, work with and celebrate people of all ages, gender identities, abilities, and backgrounds, and document your models as they go about their regular routines and participate in daily activities. By focusing on the humans rather than the tech itself, you can show how we work with our devices to manage our schedules, protect our homes, or even monitor our health.Ĭommercial lifestyle photography has moved away from overly posed, cliche shots and toward a more natural, candid approach. While the stock photography of yesteryear might have revolved around sleek, futuristic robotics, today’s visuals can represent real-life stories, showing how people interact with AI, whether they’re browsing the web or hailing a ride via an app. In the future, experts say that AI could even be used to spot signs of dementia in older adults.Īs we mentioned in our article on cybersecurity, it can be difficult to know how to illustrate abstract topics photographically. When you get recommendations on your Netflix account, you’re using AI. You might encounter neural networks in the form of security cameras or digital assistants like Amazon’s Alexa, and much more. In the abstract, visualizing AI can be a challenge, but in practice, AI has become an increasingly present part of our daily lives and routines. A neural network, for example, can learn to identify patterns in massive amounts of data-a capability with wide-ranging possibilities. Many of us interact with AI without thinking about it, in the case of chatbots, product suggestions, spam filters, and beyond.Īt the risk of oversimplifying, AI refers to the science and engineering of computer systems meant to work similarly to the human brain. Let’s dig in.Īs cited by Getty Images in a trend report on the subject, research from Pega reveals that although just 34% of consumers think that they have interacted with AI, 84% have actually used at least one AI-powered device or service. As smart technology becomes increasingly personalized (and commonplace), this genre will continue to evolve, bringing with it more opportunities along the way. Furthermore, their research indicated that 62% of brands in finance were looking to illustrate AI in their visual branding.īelow, we’ll take a look at just a few ways to consider incorporating the AI theme into your lifestyle photoshoots for Licensing. In the same period, searches for “smart speakers,” “contactless card,” and “rideshare” increased by 179%, 396%, and 239%, respectively. In 2020, the Getty Images Creative Insights Team revealed that searches for “Artificial Intelligence” had gone up by 179% in the previous twelve months. ![]() Amid the pandemic, adoption of AI technologies soared, increasing productivity and helping in the creation of new products.Īs brands turn to AI to improve the customer experience, interest in visuals that illustrate these changes has boomed. What’s more, 86% said that AI would be a “mainstream technology” for their companies in 2021. According to a recent study of US companies by PwC, 52% of survey respondents said they have accelerated their plans for artificial intelligence (AI) adoption due to the Covid crisis.
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